Jun 16
video testimonials increase leads

Video Testimonials Increase Leads

Created by Kendall Casas

Every business knows that customer reviews and testimonials are branding gold. For businesses that deal with personal and emotional deals, like real estate investing, testimonials will help build a solid level of trust between you and your customers. Which is why you should be using video testimonials for your real estate investing business. In fact, video testimonials will increase your leads!

All testimonials are good for business, but video testimonials add another layer of consumable media for for clients. Before we get into the deeper marketing stuff, though, let’s talk numbers. (more…)


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Jun 09
direct mail for real estate investors worth it

Is Direct Mail for Real Estate Investors Worth It?

Created by Kendall Casas

 

Is Direct Mail for Real Estate Investors Working?

As an active investor, you’re already doing lots of different types of marketing. Since you’re marketing off and online, you’re bound to notice that some marketing strategies are working better than others. So the question needs to be asked: Is direct mail for real estate investors worth it?

“Yes!” You might be thinking to yourself, “I got a conversion from direct mail just last month.” That’s great! How many post cards did you send out before you got that one conversion? 100? 500? 2000?

That’s where the problem is. Yes, direct mail will still probably get you some conversions. And, yes, direct mail might even get you a decent response rate, but what direct mail isn’t doing is staying cost effective. (more…)


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Jun 02
i am a flip pilot

Are You a Flip Pilot?

Created by Kendall Casas

Original post at: FlippingJunkie.com

I guess you need a little background for what the heck a Flip Pilot is and why I am asking you if you are one.

If you listen to the Flipping Junkie Podcast, you should be aware of what it means to be a Flip Pilot and hopefully already consider yourself one or hope to be one.

If Melissa and I had been Flip Pilots from much earlier on in our real estate investing, we’d have had more time and energy to do a lot more than we’ve done. Don’t get me wrong, we’ve are super grateful for what we’ve accomplished.

…but knowing what we now know, we could have had it a lot easier! (more…)


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May 26
Untitled design (2)

Remodeling to House Flipping: We Buy 417 Flight Debrief

Created by Kendall Casas

Welcome to the latest LeadPropeller Flight Debrief! In this month’s debrief, we’ll be highlighting the success of We Buy 417, and it’s founders Andrew and Josh. From their start to where they are now, We Buy 417 is a real estate investing business on the rise!

Where We Buy 417 Got its Start

(more…)


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May 18
image licensing rules for real estate investors

Don’t Get Sued! Image Licensing Rules for Real Estate Investors

Created by Kendall Casas

With all of the rules on the internet that need to be recognized, image, music, and media use is among the most important. Why? Because you can get your butt sued for using media the wrong way if you don’t understand image licensing!

Copyright lawsuits can cost your business upwards of $8,000 for using an image the wrong way. That’s nuts! Especially because it’s such an easy thing to avoid as long as you know how copyright and creative commons licenses work. (more…)


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May 04
area landing pages to expand your real estate investing business

Area Landing Pages: Expanding your Real Estate Investing Business

Created by Kendall Casas

What Are Area Landing Pages?

Let’s start at the beginning before we dive into this. Area landing pages are a way to show that your real estate investing business operates in different local areas. Basically, area landing pages are additional pages on your website that are specifically made for one location. We’ll talk about that more further down.

For now, let’s see if you even need area landing pages. The businesses that get the best use of area landing pages are SABs or a single-locations service area businessAccording to Moz, a SAB business is: (more…)


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Apr 18
local citations a must have for real estate investors

Local Citations: A Must for Real Estate Investors

Created by Kendall Casas

Local citations are essential for a successful SEO strategy, especially for real estate investors. Why? Because you’re a local service, and without having local citations connecting your business online you won’t rank high in Google and Bing searches. And, as we’ve been over before, not appearing at or near the top of search engine results is bad for business.

We’ve covered the best SEO practices for real estate investors in previous articles. You got a complete SEO checklist, developed a strong user interaction strategy for your website, and learned everything you need to know about black hat and white hat SEO tactics. But we haven’t gone over local citations for your real estate investing business yet. 

Let’s start at the beginning! (more…)


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