Sep 22

Craigslist Ad Strategy For Real Estate Investors

Created by Kendall Casas

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What do you do when nobody knows your website even exists? You tell people about it! More importantly, you tell the right people about it. The right people being people who are looking for your service.

Despite what you may think, these people are searching Craigslist, so it’s very easy to get in front of them. With ease comes competition. Other investors also post on Craigslist, but you can beat them by being more consistent – meaning that they post daily.

 

The Rub & How To Overcome It

 

Here’s the rub: Almost every serious investor has posted ads on Craigslist for deals from motivated seller leads, but I can guarantee you that only about 0.1% (yes, a fraction of a percent and yes…that is just an educated guesstimate) are consistent.

 

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You’re probably asking yourself if posting ads on Craigslist still works. Let me answer your question with this – as I am writing this post, I just received a great lead an hour ago from my ad on Craigslist! So, from personal experience, I can tell you that it does still work.

 

Knowing Your Target Audience

 

Your ad’s headlines should draw attention and speak to people that would want to sell their house fast because of a specific situation.

Here, as in all other motivated seller marketing, it’s best to try and put yourself in the shoes of people that are in situations that would motivate them to want to get rid of a house quickly. You want to word your ads, and your website for that matter, in a way as to “join the conversation they are already having in their heads.”

Think about yourself facing a situation like:

  • Foreclosure looming, and you’ve come to the realization that you waited too long to do anything about it
  • Nasty divorce that can’t be over with soon enough
  • Death of a relative that leaves you a house you don’t need
  • Tenants that are ruining your life
  • Your house is too big and you want to downsize
  • You’ve bought another house and need to sell your old one fast
  • You’ve waited too long to fix your house and now it’s overwhelming

If you focus on writing ads that target motivated seller leads in these situations, and present yourself as a problem solver for people, you’ll grab their attention on the internet. While you should have a general ‘We Buy Houses’ type ad, you should also include these situation-based ads so that you stand out from the crowd.

 

Simple Ad – Inheriting a House

 

inherited-house-craigslist-ad

 

Title:

***Inherit a House? Not Sure What To Do With It? We can help! We Pay Cash For Houses***

 

Ad Copy:

Many people inherit houses that they have no need for. It’s tempting to want to hold on to the house because of the memories, but sooner or later, the cost and time involved in maintaining that house takes its toll.

If you’re considering your options, why not get a no-obligation cash offer from us to buy your house as-is? That means, we will buy it with cash so that there are no formal inspections, appraisals, or real estate agent commissions.

And you can sell it without making a single repair!

The Process is Simple:

 

  • Visit our website at https://www.YourWebsiteURLhere.com
  • Fill out the fast cash offer form, or give us a call at 222-Your-Number-Here
  • We Schedule a time that is convenient for you to show the house to us
  • We see the house and calculate what we can pay for it
  • You can agree to sell, or take your time in considering the offer

 

There’s no obligations! You can get an offer without paying a fee or committing to anything.

–> Visit our website now to find out more, and fill out our fast cash offer form to get a cash offer within 24 hours:

http://www.YourWebsiteURLhere.com

Include Images

Many motivated sellers checking Craigslist are viewing the listings as thumbnails. You should have an image created for each as that draws attention and shares your message. Here is an example i created within minutes for free at Canva.com:

Additionally, here is another template for a specific ad type that you can use:

 

Sample Ad – We Buy Houses

 

craigslist-we-buy-houses-ad

 

Title:

***We Will Buy Any San Antonio House & Pay Cash!***

 

Ad Copy:

You read that correctly. We don’t care about the location, repairs needed, or situation. We will make you a no-obligations cash offer to buy any house.

Can you relate to one of these situations that we routinely help people with?

 

  • Inherited a house that you don’t need?
  • Nightmare tenants making your life miserable?
  • Mooching relatives living in your house without paying?
  • Too many repairs and no desire to fix it?
  • Behind on payments and facing foreclosure?
  • Want to invest in a business or another house and need the cash?
  • Never really wanted to be a landlord and just want to cash out?
  • City complaining about repairs needed and can’t afford to fix it?
  • House too big and you want to downsize?
  • Don’t feel like paying a Realtor thousands of dollars in commissions?
  • Don’t want dozens of strangers visiting your house if you put it up for sale?

 

…or any other situation? Don’t worry, we’ve probably encountered it, and helped the seller through it by making a cash offer to buy the house fast!

Imagine putting that situation and house behind you…

We’ve been helping homeowners in San Antonio sell their house fast without hassle for many years.

We are a Better Business Bureau accredited business that always operates professionally and ethically. We care about making sure everything goes smoothly and that you are informed through the entire process.

–> Visit our website now to fill out the fast cash offer form:

http://www.YourWebsiteURLhere.com

The Process is Simple:

 

  • Visit our website at https://www.YourWebsiteURLhere.com
  • Fill out the fast cash offer form, or give us a call at 222-Your-Number-Here
  • We Schedule a time that is convenient for you to show the house to us
  • We see the house and calculate what we can pay for it
  • You can agree to sell, or take your time in considering the offer

 

There’s no obligations! You can get an offer without paying a fee or committing to anything.

–> Visit our website now to find out more, and fill out our fast cash offer form to get a cash offer within 24 hours:

http://www.YourWebsiteURLhere.com

 

Note: Obviously, you’ll want to swap out San Antonio with your target city, and remove the bit about the Better Business Bureau if you don’t have a BBB accredited business.

 

Sections To Post In

 

postingtocraigslist

 

Additionally, you’ll want to post to Craigslist for the areas you are investing in. Be sure to include smaller towns and cities within your area, not just the main city. For example, the San Antonio area could also include: Selma, Universal City, Helotes, Poteet, and Castle Hills. Doing this will allow you to be seen where there is much less competition for motivated seller leads.

The sections you should post in are:

 

Services > Real Estate Services

Housing > Real Estate By Owner

Housing > Real Estate Wanted

 

PRO TIP: If your ad relates to houses that need repairs, you can target people looking for tradespeople in the “Service > Household Services and Services > Skilled Tradespeople Services” sections.

 

Here’s Where People Mess Up!

 

They post an ad or two and then wait. They wait, and wait, and wait, and then forget about the post and never do anything with it again. Let me save you some time in figuring out when and how often to post ads.

This is what I recommend:

 

  1. Create 5 free Craigslist accounts (you’ll need to create 4 different email addresses to use)
  2. Post 3 ads from each account to the different sections of Craigslist mentioned above. That’s a total of 15 ads posted on the first day.
  3. On the next day, duplicate and slightly modify all your ads with different headlines. Change up the body text a little, and change the pictures, then post the altered ads. Now you have 30 ads posted total.
  4. On the next day after that, you should be able to log in to your account and renew the first day’s ads. This keeps them fresh and at the top of the list to be seen more often.

 

The reason you want to continuously post ads so often is that the newest ads show up at the top of sections in Craigslist. If you are in a city with a lot of people posting, your ads won’t be visible on the first page for long.

Best times to post are when people are typically looking at Craigslist. Most people post first thing in the morning, but that’s not really when people are looking. I recommend posting around employee break times, such as 11:00 am – 1:00 pm, and in the evenings around 4:00 pm – 7:00pm.

It may seem daunting, but after you create your initial ads, it’s just a matter of reposting them. You could even hire this out for pretty cheap. It’s not rocket science.

Outsourcing the posting of these ads will ensure that it gets done consistently, and that’s what matters. Posting once, twice, or three times is not enough. And once your ads are up on Craigslist, and are consistent, you can copy and paste them all into Backpage.com (a site virtually identical to Craigslist). This way, you will be generating motivated seller leads in no time!

 

backpage-ad

 

Excited?  Want More Actionable Advice to Generate Leads Online? 

 

This is just the tip of the iceberg. LeadPropeller customers get access to even more great ideas that we come up with and share all the time.  We know you’re busy and don’t have time to keep up with all of the new ways to generate more leads.  That’s why we do what we do.  

Let LeadPropeller stay current and keep you informed.

By becoming a LeadPropeller customer, you will have access to our years of experience, as well as our exclusive Getting Started Guide that covers much more than just Craigslist ads.  We’ve built the LeadPropeller system so that you can have your site live within 15 minutes. With all of our helpful guides, your website can be generating motivated sellers in no time!

Special Bonus Offer:

Get your free 3 Strategies For Converting Leads Into Deals guide so you can turn your new Craigslist leads into business!

 


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Sep 15

3 Take-Off Strategies For Your Real Estate Investor Website

Created by Kendall Casas

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Having a real estate investor website is the first step to getting more leads and ultimately growing your business. Having a successful real estate investor website is the second step.

There are two methods to use when working on building your web presence for your website. The first is a take-off strategy (the one which we’ll talk about in this blog post), and the second is the long-term strategy (which we’ll talk about in another blog). Both strategies boil down to the same thing: getting your site traffic.

You need traffic to get your name out and to get your site attention. Think of it this way, your website is your storefront. If you have a store in a small neighborhood, across town, with nothing around it, you won’t be getting that much traffic. Similarly, if your site isn’t pulling in traffic, no one will see it. You want your storefront to be on the busiest highway in real life, so you have to be on the busiest highway online as well.

1. Add Your Website to Your Email Signature

Email is one of the most used forms of communication with “58% of adults checking their email first thing in the morning,” Consumer Intelligence found in a 2015 study. Because email is still rising in popularity, it is a perfect platform to subtly promote your real estate investor website.

Using your email signature as a way to promote your website, even if the emails are going to people you don’t think would be interested, is a great way to start getting your website exposed. You can’t be an investor in stealth mode, and you never know who will be interested in buying, or selling. With your website URL in the signature of your emails, your website has the potential to be seen and shared with more people.

emailsigexample2

2. Post Your Site to Social Media

Social media is quickly becoming a more common use of advertising with content rather than with traditional sales ad techniques. Utilizing social media can tie together with SEO, or Search Engine Optimization, that we talked about in our previous articles 5 Tips for Building a Wholesale Buyers List, and “Why Am I Not Getting Real Estate Leads from My Website”.

Sharing relatable content on your professional social media platforms, and linking that content back to your website, is an easy way to get exposure. Platforms like Instagram, Facebook, and Twitter are popular and useful ways to build an online presence while also promoting your site.

For example:

“Know someone who wants to sell a house with no hassle? Check out [insert site URL here] and tag them!”

This example is a useful tweet because it is concise and to the point, gets your audience’s attention, and links back to your homepage. Tweets, and social media blurbs like this, are useful in building followers for your real estate investor website.

hashtag

Building followers can be tough, but by being searchable, your followers will eventually find you. By adding hashtags to your posts, your content will appear in searches for that hashtag, or related hashtags. Keep an eye out for trending hashtags that are relevant to your post. For example, if your real estate investor website has focuses on wholesaling, use the hashtag #wholesale in your posts that link to your homepage.

3. Post Ads To Craigslist

Posting to craigslist is another effective way to reach your target audience. However, knowing when and what to post for optimal views is important in getting positive traffic to your real estate investor website.

Making an effective Craigslist ad

There are different ways to make an effective Craigslist ad. No matter what, though, it is important that you have your contact information, your area of business, and an easily searchable title.

Notice, in the example below, how the title is something that is easy to search, with the local area listed, while still getting the general point of the business across. From the title alone, we know that the people offering this service are targeting motivated sellers, and are doing business in the Atlanta area. Additionally, the description of services is short and to the point. You don’t want to have too much going on, keep it simple for your audience to find the information that they need.

craigslist-sales-ad

Best days to post

Craigslist is an interesting platform to advertise on because it is dependant on your local area. What is effective on Craigslist in Chicago might not be the same trend for what’s effective in Orlando. Additionally, you need to keep in mind who your target audience is.

The writers of Cracking the Craigslist Code, found that posting ads on Friday through Monday is the most effective for real estate related ads. While those are high traffic days for real estate ads, it is best to continually watch your ad and record what days work best for your area.

Best time to post

For weekday posts, the most effective time “Cracking the Craigslist Code” has found is during employee breaks (from 10am – 1pm), and after the work day (4pm – 7pm).

For weekend posts, the same writers found that posting late Thursday, late Friday, and early on Saturday gave an ad better view potential. Consistency is important. If you establish a day of the week that you will be posting on, your audience will be ready for your content. Keeping your posting schedule consistent will help to build brand recognition.

For your purposes, a combination of the above techniques, and good old fashioned trial and error will help you find the method that works best for you, and your needs.

time-to-post

What we suggest…

Craigslist ads tend to get pushed down quickly as more ads are placed.  The real estate wanted and real estate for sale sections usually receive a lot of ads every day.  

Do not let the competition scare you!

Most people fail to be consistent and that’s what’s necessary for posting to craigslist to work. If you don’t want to post the ads daily, have someone else do it. Once you post an ad, it’s usually just a click of a button on Craigslist to repost it.  

You should create more than one account (will require more than one email address) so that you can post multiple ads per account per day. 15 to 20 ads posted each day is not crazy and works really darn well…especially in busier, larger markets.  

Realize that it only takes one call from a motivated seller to land you an awesome deal that you could make thousands of dollars from. Would you spend a couple hours a month to possibly make thousands of dollars? Should be a no-brainer.  

Do not get discouraged, dig in and commit to posting varying ads every single day. It will pay off.

In Summary

The three best ways to start your take-off strategy for your real estate investor website are: putting your website URL in your email signature, utilizing the authenticity of social media, and posting direct ads to Craigslist. While these are all great ways to start building your web presence, and ultimately moving you toward long-term success, they are still just take-off strategies. In next week’s blog, we will be discussing long-term strategies to keep your web presence relevant, and build your online followers and business.

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LeadPropeller

We cover Craigslist marketing for real estate investors a lot more in-depth in LeadPropeller, along with a lot of other great tactics to generate leads online. Sign up today and start generating motivated seller leads!

Special Bonus Offer:

Get your downloadable copy of “Top 5 Marketing Methods” today and start building your real estate investor business!

 


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Sep 09

5 Tips for Building a Wholesale Buyers List Fast

Created by Kendall Casas

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What is wholesaling? Well, to start, wholesaling is buying a house and selling it to another real estate investor as is. That means, no flipping, no rehabbing, no renovating, nothing. The wholesale is buying it from the seller, then turning around and selling it directly to a real estate investor. And that’s it.

Click here to read FlippingJunkie.com’s article that explains how to wholesale a house

Wholesaling properties is one of the ways to make a great living in the world of real estate investing. However, that living is entirely dependant on your buyers list. A buyers list should be comprised of active buyers in your area, and it should be a big list.

Why Buyers Lists are Important:

 

house-on-wheels

 

A buyers list is a compilation of real estate investors who are actively looking for property to buy. This list does not consist of potential leads, rather, this list contains people who are willing to buy real estate immediately. Essentially, these are people who want to buy what you’re selling, which is the business of real estate investing.

While finding buyers can be the tricky part of real estate investing, having a wholesale buyers list helps to focus your effort on active buyers who you know are interested in your properties. With a strong buyers list, you have an audience of people who are actively interested in the services you offer.

But what good is a wholesale buyers list if it isn’t current, or even fleshed out? You may have a small buyers list, or an outdated buyers list. Both of which will do you little to no good when it comes to wholesaling.

Problems With a Small Buyers List

 

small-buyer-list

 

Alright, let’s say you have a wholesale buyers list, but it’s small. A small buyers list will limit the types of real estate deals you will be able to do based on what your buyers are looking for. Think of it this way, you’ll catch more fish with a larger net than you will with a smaller one. If your buyers list is your net, you want to expand it out as far as possible.

Let’s say you’re just starting out in real estate investing. In the early stages, a limited amount of buyers on a small wholesale buyers list isn’t a bad thing. In fact, that’s probably what helped you get established.

But keeping a small buyers list isn’t sustainable for a long term real estate investing business. The important thing to remember is that a bigger buyer list will help you cast a larger net of people who are actively interesting in real estate investment. The larger the list, the more people you have to sell to in the future.

What If They Don’t Close?

 

never-settle

 

I know it’s tempting to keep it simple and just call up people you know and trust to buy your deals. Starting out selling to friends and family comes with the security of knowing the buyer, and feeling confident that they will close on your deal. The usual issue with expanding is that you don’t know these other investors and are nervous about if they will be able to actually close. This concern is easily eliminated by requiring a non-refundable earnest money deposit of $2,000 or more. If they are serious buyers, they won’t have a problem paying that to you to lock down the deal.

See, the problem with selling to a limited number of active buyers on your wholesale buyers list will keep you dependant on their criteria for buying, instead of what you have to sell. This limits your wholesale business because you will likely be getting motivated seller leads and deals from all over town, for houses of all shapes and sizes and in all conditions. Most investor buyers are focused on specific parts of town, or specific criteria for their investment.

Even if there is someone on your list that wants your deal, there are likely other investors in town that also want that deal and are willing to pay you more for it. You want those people on your list! Remember the fishing net? With a larger buyers list, you can cover every conceivable deal you come across, and be able to sell that deal for as much as you can. All of this can be achieved with a strong buyers list.

 

Ways To Grow Your Buyers List

 

Similarly to advertising yourself, your wholesale buyers list will need to be fleshed out with active buyers in your area. If they don’t know about you, then how can you be expected to sell to them? Easy ways to get yourself out there are:

 

1. Craigslist

 

networking

 

Doing research on Craigslist will help to find active buyers in your area. By simply going to the “Housing” section of your local Craigslist, and searching the ads for “we buy houses”, “sell home fast”, or anything similar to that, you will be able to identify who is already an active buyer in your market. From there, adding to your wholesale buyers list is as simple as contacting them.

Additionally, posting ads on Craigslist is another great way to get your site and contact information out there. Post ads mentioning that you get something like “50% of market value”, then share this information with other investors you find on Craigslist. By adding your contact information, this will help to establish you as an active investor among other active investors.

 

2. Local REIAs & Real Estate Events

 

business

 

Visiting local REIAs, or Real Estate Investors Associations, will help build your local network with people who are actively investing in real estate. Simply going to a real estate investors association meeting and passing out your card will expand your wholesale buyers list with an active audience. Besides, being personable is one of the key factors in networking. People will be more interested in doing business with you if they have met you and shook your hand. Visiting local REIAs isn’t where all of the real estate action happens, though. Going to foreclosure auctions is another great avenue to pass out your business card at. Foreclosure auctions often have lots of active real estate investors present, so why not optimize that opportunity?

 

3. Search Engines

 

google

Being SEO (Search Engine Optimization) friendly is a quick way for active buyers to find you. If your website has easily searchable content on it, you will rank higher on search engine results on websites such as Google and Bing.  It’s pretty easy to rank wholesale sites in local areas with keywords. For instance, making your content searchable with keyword phrases like “investment properties in [your city]or “cheap houses for sale in [your city] will make being found online easy for active investors in your area. Being easy to find is especially important because, after a while, the active buyers will come to you looking for real estate investment opportunities.

 

4. Social Media

 

like-facebook

 

Similarly to SEO, professional social media accounts will help you to promote your services, as well as giving active buyers another platform to communicate with you on. Additionally, by searching “real estate investors” on your FaceBook and finding locally listed investors will give you a good place to start. By befriending them, and their friends or followers who are also local real estate investors, you will be growing a social network of active buyers and sellers and adding to your wholesale buyers list. In time, this will get them coming to you instead of visa versa.

 

5. Use a Lead Generation Tool

 

When looking for a good lead generation tool, you’ll want something that takes the busy work out of your life. A good lead generation tool is an automated means of growing your wholesaling buyers list that incorporates all of the elements we’ve already talked about. With a good lead generator, you can stay on top of communicating with your active buyers, you will have a platform for quality SEO content, and you will have a user-friendly way for active buyers to add themselves to your wholesale buyers list. You can find a good example of this at this wholesale deals site for investment properties in San Antonio, TX.

One of the key reasons a website is so integral for building a wholesaling buyers list is because the internet is the number one way customers find services. In a study done on internet use from PewResearchCenter, they found that in 2015 alone 84% of American adults use the internet. And the best way to be found online is with a good website that features quality SEO content.

 

cheap-san-antonio-houses

 

LeadPropeller is a good example of a lead generation tool. LeadPropeller handles 100% of your site’s SEO content that is specifically modified for your local area. You don’t have to worry about creating content, or even coding your website, LeadPropeller does all of that for you. All you need to do is customize your site with your information and pictures, then LeadPropeller takes care of the heavy lifting.

LeadPropeller collects names and emails 24/7, making contacting your active buyers more organized for you. Additionally, LeadPropeller will send automated forms to different groups of people who have signed up with you. For instance, your wholesale buyers list will get automatic email of properties you have for them to buy. This way, you don’t have to stress about staying in contact with your active buyers, let LeadPropeller do the hard work for you so you can focus on wholesaling!

For more information on SEO and web presence, read our blog on “Why Am I Not Getting Real Estate Leads From My Website for tips on building the web presence on your site.

 

Special Bonus: 

Click here to watch a video on the “10 Ways You’re Screwing Up You Real Estate Investors Website (and what to do about it)”.

 

 


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Sep 02

Why Am I Not Getting Real Estate Leads From My Website?

Created by Kendall Casas

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So, you’ve set up your real estate website, you’ve put in the work, and what happened? Crickets. I feel your pain.

This is what happens to the vast majority of people that set up websites, so know you are not alone. The internet is a very crowded place with real estate investors clamoring to rank so that they snatch up all of the motivated seller leads. It’s not enough to just follow the ‘build it, and they will come’ philosophy anymore. You’ve got to make sure you are set up for success and know what works right now, and what doesn’t.

If you find yourself stressing over that problem, thinking that your website was a huge waste of time, then you’re in luck because that’s exactly what we are going to show you how to fix in today’s blog. We’re going to show you what is necessary in 2016 and beyond to have your real estate investor website getting traffic and generating the motivated seller leads you need. After all, the real estate investing business is all about turning leads into deals.

Getting Started

walkthecat

Ok, let’s say, for example, that you just published your first real estate investing website last night. You wake up the following morning expecting to see leads flooding your inbox, but that isn’t the reality. It can’t be the reality, because your website hasn’t existed long enough to be indexed in Google yet. It will happen, you just need to be patient. However, while it is crucial for your website to appear near the top of the search, you don’t have to be the number one result.

Business 2 Community, an online business building journal, conducted a case study and found that “while the top Google listing still gets about ⅓ of all clicks, the organic results earning the 2nd, 3rd, and 4th spot now receive the other 63% of the clicks, leaving only 4% of clicks to anything lower.” One of the key points of SEO that people just starting out with a website overlook is how important it is for your site to be searchable in Google. We’ll take a look at effective SEO further into this blog. For now, let’s look at your web presence.

Why it’s Important to Build an Online Presence

tomhanks

Aside from just having a stunning, easily searchable website, you also need to have a presence online. Your web presence can range from professional social media accounts, to a blog on your page that stays current. In fact, “companies that blog have 97% more inbound links,” Hubspot found in a 2015 annual marketing report, “[and] 92% of companies that blog multiple times per day have acquired new customers [as a result].” Being sure to post relevant updates, and staying current with your clientele, will not only direct traffic back to your site and ultimately your services, but it will also help increase your presence online.

Keywords are important in helping your clientele find you. You want to make sure your keywords are words or phrases that are frequently searched by your target demographic. For a real estate investor, that could include keywords or phrases such as:

  • We buy houses [your city, your state]
  • Sell houses fast [your city]
  • Need to sell my house [your city]

You will notice that [your city] was appended to the phrases. This is because it’s much easier to rank for a locally with these keywords than it is to rank nationally. If you were wanting to buy houses in Boston, it’s much easier to have your website show up when someone types, ‘I want to sell my house in Boston’ if your website is clearly targeting Boston.

Going Mobile: Ease of Use

cellphone

While web presence is essential, being mobile friendly in today’s digital market is equally as crucial. “Not surprisingly,” says Search Engine Watch in an article about mobile platforms, “67% of mobile users will leave a website if they become frustrated with the site’s navigation.” Having a website that is difficult to use on mobile devices will cost you 67% of your potential clients. And, sure, there’s the argument that most potential clients are searching you on a desktop or laptop more, but that school of thought is no longer correct.

In 2015, comScore’s research on mobile usage produced results stating that by March of that year desktop-only internet users was at 10.6%, while mobile-only internet users was at 11.3%. Those results showed that the trend in platform usage was going to continue to grow in favor of mobile-only users. With that as the case, having 67% of your mobile users become so frustrated they leave your website is costing you a lot of leads.

Marketing, Marketing, Marketing

 

madmen

Ok, so we’ve talked about giving your website time to get indexed, building a web presence, and being usable on all platforms. If you’ve noticed that your website might not be getting enough clicks, the answer is very reasonably because of one of those problems. However, another problem that people tend to face is not marketing themselves correctly. SEO, or Search Engine Optimization, is one of the biggest ways Google will determine if you’re searchable or not.

Basically, the strategy behind SEO is to make sure the content on your website is relevant to what a potential lead is searching for. Take Danny Buys Houses, by Danny Johnson, for example. Because the area he buys and sells houses in is San Antonio, the home page of his website has to do with the city. In fact, the header of the website says “We buy houses in San Antonio”, and is then followed up by “sell your house fast.”

So Basically…

 

billnye

To answer the question, your website is generating leads for you as long as you optimize all of the things we’ve talked about. To start, if your website is brand new, it just hasn’t been indexed yet. Give that time, it will happen. To help your website be more searchable, build your web presence more. Link your professional social media accounts to your website, and visa versa. The more you can interlink yourself, the better. Get circulating. Remember to be mobile friendly. The majority of internet users are using mobile devices for searches, so be useful to them as well. And always have an SEO strategy. Be searchable, and accessible, for your targeted clients.

If your website has optimized all of these qualities, then your leads will be coming in in no time. Get out there!

Don’t Have the Time For All of This?

 

aintnobodygottimeforthat

As a real estate investor, your time is best spent getting out there converting leads into deals.  Hundreds of real estate investors use LeadPropeller for their websites because of the ability to set one up within minutes…no need to know how to code and no need to come up with what the website should say.  We also provide managed pay-per-click and SEO services so that you don’t have to become an expert in all of these areas.  

Let LeadPropeller do that hard work for you, so you can do the fun part of real estate investing – deals! Check out LeadPropeller.com or call us at 210-999-5187 to discuss getting your web presence going and working for you.

Special Bonus Download: Clickable download of our Top 5 Marketing Methods PDF to help you better optimize your real estate website and start generating real estate leads! This guide will show you the best ways to optimize your marketing strategy to better promote your real estate investors website. Let LeadPropeller do the hard part so you can do the fun part – making deals!


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Aug 26
increase your lead to deal conversion rate easily

Easily Increase Your Motivated Seller Lead to Deal Conversion Rate

Created by Danny Johnson

This post originally appeared on the REImobile.com blog. CLICK HERE to view the post.

As real estate investors, we all need to be constantly focusing on increasing our motivated seller lead to deal conversion rate.

The cost of motivated seller leads is astronomical for most investors. Typically, investors are spending between $150 to $450 or more for each lead!

If we don’t increase how many of those leads we make money from, we could go out of business.

What’s the Real Problem Here

Getting motivated seller leads to build inventory for your house flipping business is only part of the battle.

“I don’t ever get any good leads…”

“You can’t get deals like that where I live…”

These are just some of the statements I hear all the time from real estate investors that don’t have their lead to deal conversion ninja skills honed.

The problem most likely isn’t that they aren’t getting good leads or that those kind of deals can’t be found where they are. They just aren’t converting as many of the leads as they could be.

The problem is almost always that they just don’t know how to properly convert those leads into deals.

It’s Bad Business To Not Maximize Your Profits Per Lead

Maybe you’ve heard that house flipping is all a numbers game. That’s true.

What doesn’t have to be true is the ratio of leads to deals you do.

Usually, you will hear that it takes 100 calls to get 10 great leads to make offers on and you will end up with 1 deal. I don’t really like those numbers at all because they just plain suck.

We can do better than that. Much better than that.

My house flipping business regularly is able to make offers on 33% to 50% of the calls (and website submissions) we get. That already is much better than the 1/10 leads to offers usually given for a typical house flipping business.

Of those offers, we typically buy 20% to 30% of the houses. Again, much better than the abysmal 10% of offers to deals that are commonplace.

Here’s how to improve your conversion rates without having to do anything terribly difficult.

 

Destroy Your Competition

how-i-feel

Much of why so many real estate investors hover around the 1% range of calls to deals (remember, 100 calls, 10 offers, 1 deal) is due to competition. Other investors are snatching up those deals.

There are 4 specific things we do that much of our (and likely much of your) competition just doesn’t do consistently.

  1. Answer Our Phones Ourselves and ImmediatelyWhen a seller calls us from our marketing, we immediately answer the call no matter what we are doing. Even if we are at the dinner table, we will stop and answer the phone.I’m constantly being told from motivated sellers that they just started calling phone numbers for people that buy houses and I was the first one to answer my phone out of the 5 to 10 they already called. Guess who’s more likely to get the deal.Some investors use call centers to answer the phone calls and get information from the sellers. This is a decent solution if you do not have the ability to answer the phone. The problem I have with this method of answering these calls is that you completely lose all ability to create rapport with the seller.Building rapport with a seller is more important, most of the time, than the offer you end up making. Do not discount this. This how you beat your competition every time.
  2. Confidence on the PhoneThis relates to the previous advice in that it’s about building good rapport. Most motivated sellers that call are unsure of what is involved with selling their house to a real estate investor.You build great rapport by being confident on the phone (difficult in the beginning for most, so don’t worry if even thinking about answering calls from motivated sellers causes anxiety) and taking the time to explain what the process is for you to buy their house.
    Being confident comes from being prepared to answer their questions. We cannot guess at all the questions that will be asked but we can be prepared for the typical questions such as:“How does this work?”“How much can you give me for my house?”“Will I have time to move?”“There are tenants in the house, is that a problem?”
  3. Immediately Set an AppointmentThink about the situation from a motivated sellers’ perspective.They have a house that they want to sell and are searching for someone to buy it. If you were in their shoes, you’d probably be a little nervous about the process and possibly embarrassed about the state of the house.You probably would be happy talking to someone that answered their phone right away, was friendly, confident and sounded interested in buying your house.You let them know you are interested by immediately setting an appointment to see the house.If you encountered someone that did all of those things, you’d feel that you had done what you set out to do when you started looking for a buyer. This would likely prevent you from contacting anymore investors. Competition eliminated.
  4. We’re PreparedWe run our numbers and are ready to make an offer before we go to see the house.We look up comps and determine a potential value for the house after it’s fixed up. We then use our formula to determine our maximum allowable offer (simply 70% of the after repaired value, minus the cost to fix it up).Obviously, we do not know how much it will cost to fix up because we haven’t seen the house yet. But, we have our number already determined and can determine the fix up cost while at the house.After we walk through the house, we can tally up our estimated repair cost and subtract that from the number we already calculated and can make our offer.There were times when I was a new investor that I left and went back to my office to determine my offer. By the time I called back, the sellers had already accepted another offer. Don’t find yourself in that situation. Make your offer on the spot if you are able.

Make Them An Offer They Can’t Refuse

Many investors think that the highest offer always wins. This simply isn’t true.

I’ll let you in on some of the reasons sellers sell to us, even when we offer less than our competitors.

  1. We understand sellersStudy after study has shown that we buy from people we like. Though we are buying houses and sellers are selling them, it works the same way. We are actually selling our service and they are buying it.We show empathy when we meet with sellers. This goes a long way with them as they are usually apprehensive about dealing with real estate investors that are marketing that they have enough money to buy houses for cash. That can be intimidating.Many times sellers are facing situations they are embarrassed about or stressed out about. If you can genuinely show you understand what they are going through, they will more easily open up and feel comfortable with you.If you cannot genuinely relate to sellers, do not try to. Doing that will be obvious and backfire.Be who you are and it will work out better for you than the guy that shows up and tries to be all knowing and high-powered. Sellers most likely will not relate to that guy.
  2. We present an actual contract as our offerThere was a time when we would just make verbal offers to sellers while standing at their doorstep. It was way too easy for sellers to just tell me they’d think about it. I was not converting many of those leads into deals.We then switched to using an actual contract to write out our offer and presented it to them while sitting down somewhere comfortable in the house. I think there is a little bit of an expectation that you would like a decision when you sit down and discuss the offer to them.
    It’s guaranteed that they will give you more time to discuss your offer and make sure they understand everything that is involved. This is very important because an offer and process that people do not understand is an easily disregarded offer because it leaves too many unknowns.
  3. We do not push themDon’t be pushy. Nobody likes a pushy salesman.If a seller asks how long they have before they have to make a decision, it’s best to tell them they have as much time as they need. You could always add that, though they can take days to decide, you are looking at, and making offers on, other houses all the time. If you happen to put several under contract before they decide, it could affect your ability to buy their house.
  4. We make everything easy for themMake as much of the process as easy for them as possible. Eliminate as much resistance as you can and you will convert more leads into deals.Clearly explain what happens if they accept your offer. Let them know exactly how things will go down and what they will need to do (usually not much as the title company will do most of the work).Clearly explain the contract in terms they can very easily understand. I highly recommend you have a real estate attorney create you the simplest contract with the simplest language they can (I know that’s gotta be hard for them….lol). You just don’t want people hesitating to sign an agreement because they don’t understand it.We also like to tell people they can leave behind whatever items they want at the house. This allows them to not worry about having to get rid of furniture and trash they’d rather not deal with.

Have a Round Hole and a Square Hole

Don’t try to always fit round pegs into a square hole.

Why not have other ways of profiting from leads you get that don’t fit your investment criteria?

Do you buy rental properties but come across leads for houses that are too expensive for the rents they will fetch? Do you flip houses and come across leads where the seller owes too much?

You can bird dog these leads and even put them under contract and wholesale them.

Unfortunately, I don’t have enough room in this article to cover these things in detail here.

But, you can download a free copy of my ‘3 Most Effective Techniques to turn 50% or more of your Leads into Deals’ guide right now:

 

Special Bonus Download: Click Here to Download our 3 Simple Strategies to Convert 50% More of Your Leads Into Deals guide. This guide shows you how to make money from more of your leads so that you can massively increase your ROI for your marketing.

The free guide describes several options for making money from leads you get that don’t fit your investment criteria as well as our techniques for following up with sellers if they don’t immediately accept our offers.

Roughly 50% of our deals come with follow up. Get the guide and find out how to double your lead to deal conversion rate.


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May 14

How to Generate Real Estate Leads

Created by Kendall Casas

how to generate real estate leads

Why You Need to Generate Real Estate Leads

The short answer is: real estate leads are business. It’s as simple as that. Generating real estate leads for someone with a real estate business is no different than generating consistent business sales for a store. If you don’t get leads, you won’t get deals. And if you don’t get deals, you won’t get a profit.

I understand the difficulty in generating real estate leads if you’re starting out. It can be a difficult and frustrating process tracking down leads, or even just getting your name out there. But, I also know a few tips to help you figure out how to generate real estate leads.

In our previous blogs, we talked about take-off strategies for your website, building a wholesale buyers list, and why you aren’t getting deals from your real estate website. Those blogs all have ways to generate real estate leads, but we’ll get into more detail with those tips in this blog. After all, real estate leads are business.

Identifying the Type of Lead

keywordpicture

You can’t just start to generate real estate leads from thin air, you need to know who your target is and what they’re looking for. There are different types of real estate investing, and it is important to determine what kind of lead you’re turning into a deal.

For instance, there is a noticeable difference in demands for a flipping house versus a wholesale house. A house bought to be flipped is going to have different needs than a house bought for wholesaling. A flipped house will cost you investments directly into the rehabbing of the home, whereas a wholesale house is bought from the seller and sold to an investor. The costs going in are different, making the type of lead different.

You need to know what you’re going up against before anything can be done. Determining what kind of real estate lead you’re looking at will help you to determine if it’s a viable lead, and potential deal, or not. Identifying your target will help your real estate business.

Branding

generating real estate leads

Having brand recognition is important for leads to identify your real estate business and services. Building your brand isn’t as daunting as people tend to think. If you start with your business name, or your website’s domain name, and form a logo that has to do with it. Look at brands you recognize as examples: McDonald’s took the “M” from their name and turned it into the iconic golden arches. Your logo can be simple, like a letter or a shape, or it can be abstract like the Chase Bank logo.

Whatever the logo you make, it is important to stay consistent with your branding. On any content or product you make, be sure to add your brand. Your brand name and logo should be simple, recognizable, and on as many things as possible. Put it on your website, in your emails, on your social medias, print it on t-shirts, put it on your business cards. Your brand is your real estate business’ face, it is important to get is exposed. Remember, exposure is the top way to generate real estate leads for your business.

Getting Exposure

real estate leads

Getting exposure for your business will help you to generate real estate leads. The best ways to start getting traction for your business is by having a real estate website. Because the majority of people’s time is spent on the internet, 40% of the entire world uses the internet daily, it only makes sense to have a website.

The benefits of having your own real estate website are limitless. The internet is one of the best ways to market yourself. From SEO (Search Engine Optimization), to social media marketing, to email campaigns, getting exposure on the internet is not only effective, but simple. In a 2015 study on online marketing, Hubspot found that “online content marketing generates more leads than traditional outbound marketing, and costs 62%less”. With information like that, why aren’t you already doing online marketing. This is the age of technology, simply passing out flyers promoting your real estate business won’t cut it when it comes to generating leads.

Do Business in Person

how to generate real estate leads

While the internet is the top way of getting your business exposure, never underestimate the power of shaking someone’s hand. According to RightNow, an online customer service representative service, 73% of customers will “fall in love with a brand” if there is a positive interaction between a representative and a client. Remember, you are a brand and anyone you meet is a potential client. Always be personable.

By going to local REIAs (Real Estate Investment Associations), you have the opportunity to network in person and hand out your business card. Building a strong network of other local investors will help you to generate real estate leads by having open communication lines with others who are in the business. If one of them finds a lead outside of their area, but in yours, they will be more open to communicating with you if you have met in person. Being personable is key to networking, and doing business. If others know that there’s a real person behind the business, they will be more inclined to do business with you.

Wrap Up

So in the end, how to generate real estate leads isn’t as difficult or frustrating as you might have thought. As long as you keep in mind that getting leads is getting business, you can’t go wrong.
You need leads to convert to deals in order to keep your business alive. To generate real estate leads, all you need to do is follow these guidelines. By getting exposure for your business, doing business in person, branding, and identifying the type of lead, your real estate business should be seeing action in no time. Just keep your head up, and don’t forget that leads are deals, and deals are business. Now, go generate leads!


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Mar 15

How To Find Motivated Seller Leads

Created by Kendall Casas

how to find motivated seller leads

Finding motivated seller leads is crucial for running a real estate investing company. With out leads, you don’t have a business. Essentially, motivated seller leads are the sellers who are actively looking for someone to buy their property. That’s where you, a real estate investor, comes in.

If you want your real estate business to survive, you’ll need to learn how to find motivated seller leads. It can be difficult to get deals if you’re having trouble finding leads, and I know how frustrating it can be to find motivated seller leads in this market. There are so many different ways to go about finding leads, and this article will educate you on all of them. From direct mail to driving through neighborhoods, by the end of this you will be an expert on how to find motivated seller leads for your real estate investing business.

Direct Mail

Direct mail is a great way to find motivated seller leads because it brings you directly to people in need of your services. Using direct mail is a great way to open communication with your target audience. With direct mail, you will be able to build a mailing list, effectively give out your contact information, and educate your audience on your services and latest deals for them.

direct mail to motivated seller leads

There are four steps to better optimizing your direct mailing list, as spelled out by Experian – an online insight journal. The steps are: identify your audience, target your audience, pick a type of direct mailing list, and send your direct mail.

Because you already know who your target audience is, you know what they will be looking for in your direct mail strategies. The motivated sellers you will be mailing will want to sell their houses quickly with little to no hassle. By providing your mailing list with information on your real estate investor business – such as how to contact you, your location for buying and selling, and why they should use your services- you will be building communication with sellers.

Drive for Dollars

While direct mailing is easier than this approach, driving around neighborhoods is an equally effective way to find motivated seller leads. Essentially, this requires you to drive through your target area looking for distressed homes in need of selling. Identifying these houses can be tricky, but once you get the hang of it you will become an expert in the drive-for-dollars method.

A distressed house will often have these similarities: piles of newspapers, city notices, abandoned mailboxes, overgrown lawns, boarded windows, and open fences. These houses are known as low-hanging-fruit for real estate investors, and often are great ways to find motivated seller leads.

driving for sellers

The difficulty with this method isn’t finding the house, it’s in landing the deal. Once a house is located, you will have to get in contact with the lead. Often times, owners of distressed houses are wary of people approaching them, so it’s important not to come off as a debt collector or city official. Communicating with these leads can be as simple as sending direct mail, emailing, calling, or simply knocking on their door.

Once you get in contact with these leads, it is important to let them know that you are here to help them solve their housing problems. The more of a problem solver you can present yourself as, the more these motivated seller leads will be willing to work with you. And once you’ve got the lead motivated to work with you, closing the deal will happen in no time.

Networking

Networking is important in growing any business, but especially for finding motivated seller leads. Networking can be anything from visiting local REIAs, to social media networking.

Visiting local REIAs (or Real Estate Investment Associations) you will have the chance to network with other real estate investors. At REIA meetings, other people involved with real estate investing gather to network with one another, share lead information, and swap trade secrets. These sorts of meetings are a perfect way to get in touch with other local real estate investors. Once you have established a line of communication, people will be more willing to give you motivated seller lead information. For example, if you reach out to an investor who works primarily in one zip code area of your city and they find a motivated seller lead in your area, they will be likely to share that information with you.

networking for motivated seller leads

Likewise, networking online is another way to establish communication with other real estate investors as well as potential motivated seller leads. If you put your real estate company’s information on social platforms, people will stumble upon it during their daily surfing. Jay Baer, a writer for Convince & Convert online journal, found that “56% of Americans have a profile on [at least] one social networking site.” If over half of the nation is online for social networking purposes, you should be promoting your real estate business there.

Online Lead Generation

Using an online lead generator will dramatically help to find motivated seller leads. An online lead generator will make it so that motivated sellers will find you instead of the other way around. Using an online lead generator will save you time and energy, and free you up to convert your motivated seller leads into real estate deals.

Online lead generators are a way to advertise your business online. It works like a website, or a squeeze page, where people looking for your service can find you. According to US News Real Estate, 80-90% of people who bought and sold houses in 2015 started their search online. That is the majority of the market that you can not capitalize on if you aren’t using a lead generation website. Think of it this way, if 80-90% of motivated seller leads start online, and you don’t have a website for them to visit, how are they going to know about your real estate business? They won’t, and you will be stuck trying to buy from the 10-20% of the market who are being confronted by other real estate investors.

online lead generator

The Take-Away

Finding motivated seller leads can be difficult, but if you use the guidelines we’ve given you, finding them should take no time at all. Always remember, motivated seller leads are the lifeblood of your real estate investing company. Leads become deals, and deals become business. By using direct mail marketing, driving door to door, networking, and using a lead generation tool, you too will be able to find motivated seller leads and convert those leads into deals.


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Aug 25
This article will go in depth to cover how great content can increase traffic to your website

Great Content Increases Traffic to Your Website

Created by Danny Johnson

Increasing website traffic is the cornerstone of any successful business with an online presence. While some companies entered the internet-era with an already-established name, others have had to find their way and grow with the worldwide web. For businesses still finding their way, increasing traffic to your website may seem like a difficult journey. But never fear, and never underestimate the power of content.  (more…)


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Jul 16
we buy houses - sell house fast - keywords for house buyers

We Buy Houses and Sell House Fast – The King and Queen of Keywords For Cash House Buyers

Created by Danny Johnson

If you put yourself in the shoes of a motivated seller that needs to sell their house fast, what would you type into Google search to find what you are looking for?

This is an exercise all real estate investors should be doing if they intend on getting motivated seller leads from their websites.

An Example For San Antonio

As an example, if I had a house in San Antonio, TX that needed a lot of repairs that I couldn’t afford to make that has been sitting vacant for months, getting vandalized, being squatted in, receiving notices from code compliance for violations, I might search one of the following in my browser: (more…)


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Feb 10
Use these steps to find great real estate investor blog keywords

My Battle Tested Formula for Finding Competitive Real Estate Investor Blog Keywords

Created by Danny Johnson

Your real estate investor blog is one of the most powerful weapons in your real estate investor arsenal. When used correctly, your real estate investor blog can greatly affect your rankings in search engines. The higher you are in search rankings the more leads your site will produce.

Keywords are the building blocks of every post. For your post to be great you need great keywords. To find great keywords you need an effective plan.

In today’s post I want to share my battle tested formula that I use to generate competitive keywords for my real estate investor blog. I truly believe this to be something that every real estate investor can benefit from and it’s easy to do!
(more…)


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