May 18
image licensing rules for real estate investors

Don’t Get Sued! Image Licensing Rules for Real Estate Investors

Created by Kendall Casas

With all of the rules on the internet that need to be recognized, image, music, and media use is among the most important. Why? Because you can get your butt sued for using media the wrong way if you don’t understand image licensing!

Copyright lawsuits can cost your business upwards of $8,000 for using an image the wrong way. That’s nuts! Especially because it’s such an easy thing to avoid as long as you know how copyright and creative commons licenses work. (more…)


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May 04
area landing pages to expand your real estate investing business

Area Landing Pages: Expanding your Real Estate Investing Business

Created by Kendall Casas

What Are Area Landing Pages?

Let’s start at the beginning before we dive into this. Area landing pages are a way to show that your real estate investing business operates in different local areas. Basically, area landing pages are additional pages on your website that are specifically made for one location. We’ll talk about that more further down.

For now, let’s see if you even need area landing pages. The businesses that get the best use of area landing pages are SABs or a single-locations service area businessAccording to Moz, a SAB business is: (more…)


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Apr 18
local citations a must have for real estate investors

Local Citations: A Must for Real Estate Investors

Created by Kendall Casas

Local citations are essential for a successful SEO strategy, especially for real estate investors. Why? Because you’re a local service, and without having local citations connecting your business online you won’t rank high in Google and Bing searches. And, as we’ve been over before, not appearing at or near the top of search engine results is bad for business.

We’ve covered the best SEO practices for real estate investors in previous articles. You got a complete SEO checklist, developed a strong user interaction strategy for your website, and learned everything you need to know about black hat and white hat SEO tactics. But we haven’t gone over local citations for your real estate investing business yet. 

Let’s start at the beginning! (more…)


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Apr 14
local phone number for your real estate investing business

93% of Your Leads Aren’t Picking Up

Created by Kendall Casas

You read that right. 93% of your potential leads aren’t picking up the phone because you don’t have a local phone number for your real estate investing business. That’s an unacceptable number of leads that you’re losing for such a simple reason.

If you thought that having an out of town area code isn’t a big deal, think again.

In a case study, Software Advice found that “80% of people are extremely unlikely to pick up for an out-of-state phone number” and “13% of people are unlikely” to do the same.

(more…)


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Apr 07
custom forms

Custom Forms Another LeadPropeller Innovation!

Created by Kendall Casas

Everyone knows what a form looks like. In fact, you have them on your website already. But why is having custom forms such a big deal for real estate investors?

That’s what we’ll be talking about today! We’ll go over what makes custom forms so high converting, how you can customize your own, and the other awesome features involved like text and email auto responses.

That way you won’t lose another lead because of slow follow up time. Let’s go! (more…)


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Mar 24
market your real estate investing business

How Should You Market Your Real Estate Investing Business?

Created by Kendall Casas

How Should You Market Your Real Estate Investing Business?

Knowing how to market your real estate investing business is the most important part of this line of work. Why? Think of it this way: if people don’t know you exist then how are you going to get leads?

The truth of the matter is, as the owner of your own business you need to be wearing lots of different hats. And the most important one has got to be marketing. You can’t get leads, or connect with other investors, or sell your inventory if you don’t market your real estate investing business. (more…)


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Mar 03
real estate investing and social media

Real Estate Investing and Social Media

Created by Kendall Casas

Real estate investing and social media sounds pretty self explanatory, right? You’re probably thinking, “Yeah I know, I’ve got a FaceBook, Twitter, Instagram, LinkedIn and all of that. So what?” It goes further than just having a profile, you need to be keeping up with it.

We’ve been over social media marketing before in other blog posts, so we won’t focus so much on marketing in this article. Instead, we’re going to be looking at why your real estate investing business should be on social media, which platforms are the best for you, and how you can expand your business’s brand without even leaving your comfy desk!

Let’s go! (more…)


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